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Converge 2012: The Business of Social MediaThe Institute of Social, Search & Mobile MarketingTuesday, June 5, 2012 at 8:00 AM - Wednesday, June 6, 2012 at 5:00 PM (PDT)Fremont, CA |
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Event Details
Master the Business of Social Media at CONVERGE 2012 Silicon Valley
Social Media Should Have a Profound Impact on Your Business
If social media is not yet a strategic imperative in your business, your company is losing potential prospects, customers and growth.
When: June 5-6, 2012
Where: Silicon Valley Marriot, Fremont California
Coming in from out of town? Reserve your room at the Silicon Valley Marriott for a discounted room rate of only $159/night!
Convert Brand Cache Into Cash
Today, there’s an integration taking place of sound business management strategies, traditional brand management and the digital brand experience through social media. Is your company turning brand cache into cash? With social media, your customers should have passion, excitement and enthusiasm for your brand.
Now’s the time to steward your band by focusing on a critical new asset: the creative, more-powerful, more-informed and more-networked consumer.
Why You Should Attend: The Pillars of Converge
- Build a Social Media Structure in Your Company
- The Secrets of Raising Venture Capital
- Know Your Customer with Social Media
- Discover Why Social TV Is the Next Big Thing
Meet and Learn from Industry Leaders
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Who's Attending
Anyone who is interested in learning the business of social media to help develop your brand. From "C" suite to VPs to managers to practitioners (and your competitors!), we have the topics and industry leaders you'll want to hear and meet regardless of industry or the size of your organization.
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On the Agenda
Day One: BLEND Your Business Structure with Social Media
| 8:15 am to 8:30 am |
Ed Lohmann President, Institute for Social, Search & Mobile Marketing Welcome to CONVERGE Silicon Valley |
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| 8:30 am to 9:30 am |
Keynote Address: Spencer Taggart Whitehall Ventures / Blendtec The Next Social Media Business Steps for Blendtec & Will it Blend |
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| 9:30 am to 10:15 am |
Ed Burek Consumer Insight IBM Driving Innovation in Social Media Analytics |
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| 10:15 am to 10:30 am |
Networking Break | |
| 10:30 am to 11:15 am |
David Uhler National Director, R & D Mobile, Slalom Consulting Mobile Technology, Integration Strategy and Execution |
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| 11:15 am to Noon |
Shauna Causey VP Decide.com, formerly with Nordstrom Creating a Social Media Culture |
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| Noon to 1:00 pm |
Ed Lohmann Lunch and ISSMM Presentation |
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| 1:15 pm to 2:00 pm |
John Bara thismoment Social Media Engagement and Brand Monitoring |
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| 2 pm to 2:45 pm |
Noah Krusell evolve24 Traditional and Social Media Research Design and Strategy |
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| 2:45 pm to 3:15 pm |
Blended Smoothies Courtesy of BlendTec | |
| 3:15 pm to 5:15 pm |
Social Media "Venture Heaven" Money is flooding into social media, It's time to understand why. Ladd Christensen, Whitehall Ventures Greg Berkin, Think Digital George Salter, Blossom Wealth Management David M. Adler, Leavens, Strand, Glover & Adler, LLC Legal Panel Discussion moderated by: Mike Krueger, Krueger Law
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| 5:30 pm to 7:30 pm |
NETWORKING RECEPTION Join your fellow professionals for a feast of great food and drinks at the CONVERGE welcoming reception. Bring your appetite and plenty of business cards. Cocktails, roast beef and turkey carving stations, cheeses, hors d'oeuvres and much more. Mingle with the speakers, panelists, sponsors and fellow attendees. It will be a blast! |
Day Two: Customers Want to Be Known/Methods to Know Your Customers Better
| 8:00 am to 8:30 am |
Pat Murphy CEO, Institute for Social, Search & Mobile Marketing First Day Highlights |
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| 8:30 am to 9:15 am |
Kick Off: R "Ray" Wang Constellation Research Transactions To Engagement–The New World of Business |
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| 9:15 am to 10:00 am |
Keynote Address: Jon Miller Marketo / Crowd Factory Accelerate Your Social Conversations |
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| 10:00 am to 10:15 am |
Networking Break | |
| 10:15 am to 11:00 am |
Steve Sims VP Production & Professional Services, Badgeville Optimizing Behavior Lifecycle Management through Social Gaming & Gamification |
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| 11:00 am to 12:15 pm |
Fireside Panel How Customers Are Becoming Known by Brands and Marketers Through Social Media Moderator: Maribel Lopez, Lopez Research Participants include: Steve Sims, Badgeville; Rajiv Parikh, thismoment; Dave Ensing, evolve24 and Daniel Pfeiffer, FunMobility |
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| 12:30 pm to 1:30 pm |
Lunch & Liz Miller CMO Council Engage at Every Stage |
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| 1:30 pm to 2:15 pm |
Steve Patrizi Bunchball Gamification improves User Engagement |
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| 2:15 pm to 3:00 pm |
Kevin Cox SAP Selling Customers Has Changed Because Buying has changed |
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| 3:00 pm to 4:30 pm |
Social TV: Social Media Conversation and Participation Around What Happens on Television, The Second Mobile Device Phenomenon Social Television Panel Moderated by Carri Bugbee Big Deal PR Panel Participants: Greg Dudey, Samsung and Tom Dickson, Blendtec |
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| 4:30 pm to 5:00 pm |
Ed Lohmann Closing Remarks |
CONVERGE 2012 Sponsors
Learn more about the Insitute for Social, Search, & Mobile Marketing (ISSMM) at our website: http://socialsearchmobile.org.
When & Where
Silicon Valley Marriott
46498-46444 Landing Parkway
Fremont,
CA 94538
Tuesday, June 5, 2012 at 8:00 AM - Wednesday, June 6, 2012 at 5:00 PM (PDT)
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Organizer
The Institute of Social, Search & Mobile Marketing
Institute of Social, Search & Mobile Marketing (ISSMM) is solely dedicated to the facilitation of ongoing education, best practices, and practical implementation of blended social, search and mobile marketing solutions, and related technologies, to enhance both marketer and buyer experience.
Each year we host a variety of small and large events to help you better master the business of social media. Our events give you an opportunity to learn from and network with industry leaders and marketers from around North America who are working to build their brands and grow the bottom line with social, search and mobile marketing.
Here's what one recent social media conference attendee had to say about CONVERGE Chicago:
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Learn more about ISSMM at our website: http://socialsearchmobile.org
Event Registration Support:
(925) 454-4461
Support Hours:
Monday - Friday
9am to 4pm PT
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